Ivy ChuaI create engaging, relatable content that helps brands connects, build trusts and drives results
About Me
Hi, I’m Ivy Chua, a Singapore-based lifestyle content creator passionate about wellness, fitness, food, and community.
Recently retired, I now dedicate my time to creating authentic, engaging UGC content that resonates with active individuals and home enthusiasts alike.
I share regular updates about my exercise routines and daily life across AMORE Fitness & Boutique Spa branches — blending health, fun, and social connection.
Content Focus
– Health & Fitness: Gym classes, yoga, stretching, bellydancing and active living
– Food & Baking: Homemade sourdoughs, festive bakes, and local eats
– Lifestyle & Wellness: Self-care, community events, and active aging
– Pet & Home Life: Cozy living and joyful everyday moments
What I Offer
– Authentic UGC videos & photos tailored to your brand
– Product reviews & demos in natural lifestyle settings
– Social media collaborations across Instagram, TikTok, and Facebook
– Storytelling content that builds genuine connection & trust
Audience Insights
– Predominantly Singapore-based followers
Engaged community of fitness enthusiasts, homemakers & lifestyle followers
– Age range: 30–60+
Audience appreciates real, relatable, and joyful storytelling
Sample Collaborations
✨ AMORE Fitness & Boutique Spa — Wellness & Group Class Highlights
✨ Fullout Activewear – Showcasing Comfortable & stylish workouts wears
✨ The Purest. Co – Testimonial Ad featuring the benefits of Herbal Harmony Meno Rebalance
✨ Equinet Academy – Videos for Training materials/purposes
✨ Home Baking Series — Phua’s Kitchen Sourdough Creations
✨ Local Cafés & Restaurants — Food Review Features, JM Noodles House
✨ Community Events — Purple Parade, The Summit Circle Youth Forum
Let’s Collaborate!
Whether it’s lifestyle, wellness, or food, I create content that feels warm, personal, and true-to-life.
Let’s bring your brand’s story to life together!
📧 ivychuasyugc@gmail.com
TikTok:
@ivychua.06
@phuas_kitchen
Skills
Work Experience
Ex-Assistant Manager
Company: Singapore University of Social Sciences
20 years as an Executive Assistant/Assistant Manager in the Office of the President and the Advancement Office (Fundraising) before my early retirement.