Rigine TayMarketing Manager, Operations | Campaign Specialist | Data Analyst | Digital Account Manager
About Me
I specialise in making marketing campaigns work at scale from planning and execution to optimisation – by connecting strategy, systems, data, and teams.
I bring hands-on experience in end-to-end marketing and campaign management across 40+ international and local FMCG brands, including Kleenex, Martell, Absolut, Coca-Cola, Energizer, Greenfields, Din Tai Fung, Cocoa Trees, and Culina, spanning Modern Trade, General Trade, E-commerce, and B2B2C environments. My experience also includes institutional and hospitality brands such as NTU, Duke-NUS, JLL, and Pan Pacific, as well as B2B clients including Singtel, Alibaba Cloud, Autodesk, Deel, Equinix, Deltek, Fortinet, Yellow.ai, EDB, Splunk, Claroty, Telstra, Acer, and JustGlobal.
Through these engagements, I’ve seen first-hand how data analytics shapes stronger business and marketing strategies. This sparked my passion for working at the intersection of marketing automation and business analytics, using insights to drive ROI through effective brand storytelling and digital marketing strategies.
As an organised self-starter, I’m known for bringing structure to ambiguity — turning unstructured inputs into coherent, executable plans that meet quality standards while advancing larger business goals. I enjoy sharpening facts and social perspectives to contribute to business innovation, strategy, and implementation.
Strengths:
• Business Acumen & Data-to-Insight Thinking
Translate data into actionable insights by blending marketing creativity with structured methodologies and analytics frameworks.
• Critical Thinking & Business Needs Analysis
Collaborate across functional and technical teams to translate complex business challenges into clear marketing objectives in fast-paced environments.
• Project & Campaign Management (End-to-End)
Delivered 100% milestone completion by recovering 15 abandoned projects within 3 months through process and stakeholder alignment.
• Digital & Performance Marketing Execution
Managed 50+ digital marketing campaigns, optimising funnel metrics to achieve 10%+ performance uplift.
• Client, Channel & Growth Management
Serviced 50+ B2B and B2C clients and launched 5 new e-commerce channels within 2 months, driving 40% revenue growth.
Specialties
★ Campaign Management (B2B, B2C)
★ MarTech
★ Digital Marketing
★ Account Management | Project Management
★ Data Analytics | Data Visualisation | Web Analytics
★ Integrated Marketing | Brand & Go-to-Market Strategy
★ Stakeholder Management
★ Trade Marketing | Category Management | E-commerce
📩 Contact: tayshoshan@gmail.com